Getting a larger clientele base for your business is a hurdle every business owner dreads. But fret not, with a few tricks up your sleeves, you could just be the next Elon Musk looking to take your fitness business all the way to Mars. Below are some of the tried and tested ideas that might turn the tables and increase your fitness studio membership rate. But first, you can check this site to get a reliable online video editor to use for your journey.
Videos have become all the rage. From funny cat clips to 10-hour documentaries of lions in the Serengeti, videos have become a force to reckon with. With a creative mindset and a good online video editor in your arsenal, you can create magic. Choose a program with features and tools crafted and customized to meet your editing needs. Some online video editing tools allow you to share your video content directly to platforms like YouTube and other social media sites.
However, keep in mind, never compromise on quality. Most video editors give you the option of selecting the resolution you want your final rendered video to possess. Always opt for high resolutions.
If I spotted Dwayne “The Rock” Johnson strutting into a gym around the corner, I would sign up to that gym without batting an eyelid. Influencers and celebrities have a lot of subscribers following their channels garnered over time. Therefore, this is a key marketing strategy. You could send free apparel to a gym influencer whose values resonate with your brand. They can wear and promote your establishment.
Nonetheless, while this tactic provides a good return on investment, you should take great care when selecting the gym influencer you’ll work with. This is because any scandal associated with the influencer might end up affecting your brand. Bummer, right? Thus, you can avoid this by tracking the traffic on their channels. Use tools such as Google Analytics before making an informed choice.
People are more likely to buy products that friends, relatives, and customers who have bought and used them recommend. This is where customer testimonials and reviews come into play. With a simple online video editor of your choice, you can easily create videos showcasing some of your gym members talking about their experiences. Moreover, you can post the videos on YouTube, the second largest search engine for end-user viewing. In essence, videos evoke emotion. Therefore, tell your story. It will help you connect with your viewers.
Social media comes served freely on a silver platter. There are a plethora of social media sites in the market today. Take full advantage of this. These include YouTube, Instagram, WhatsApp, Twitter, Pinterest, Facebook, among others.
Some sites like Instagram allow for geo-location tagging which helps the audience know the exact geographical location of your gym. You must first establish your target audience. Thereafter, tailor your content in a way that will appeal to them. Ideally, if your audience can relate to you then it’s a win for humanity. Some of the videos that will get your viewer ratings soaring include:
- Success stories
- How-to videos for newbies that might struggle with some of the gym equipment
If I had a dollar for the times I use Google for things I didn’t know then I’d probably be rich. A vast majority of the world population performs billions of searches on Google every single day. Therefore, optimizing your content for search engines could just be the Hail Mary you need to boost your gym membership. You could first try incorporating tactical keywords in your URLs, Meta descriptions, and posts. Moreover, tools such as Google Trends and Google Keyword Planner will help you discover trending keywords. Such will be suitable for your brand easily and efficiently.
Hashtags are also a great way to increase traffic to your blogs and social media sites. Just ensure you keep up with the times as trends disappear just as fast as they make an appearance.
Nothing like a little competition to spice things up. To gain an upper hand over your competitors in the industry, you can stand out by incorporating events, promotions, and offers. Such include holiday sales to attract a larger clientele base. For the new members, you can offer a free trial membership which can range between 7 and 30 days. Moreover, for your loyal gym fanatics, you can offer discounts on some membership packages. This is to ensure their spirit and pockets never waver.
You could also throw in free personal training sessions. These are meticulously tailored to each of their bodies to ensure they get their money’s worth. And while they will keep your gym at the top of its game, these offers might just create a buzz and increase your traffic.
To effectively get your offers out there for people to see, you can use an online video editor like Promo. It will help create captivating videos. Then you can share the videos on your social media channels. For every link or video shared by your existing subscribers, you might just acquire a new member.
Promoting a successful business takes a whole lot of patience, sweat, blood, and tears. You might not see results right off the bat. With consistency and perseverance, you might just break even. You got this!