Erictric

In early August, we talked about Google’s “Gone Google” campaign, which would consist of a series of billboards and advertisements around the nation explaining why enterprises everywhere are, well, going Google. This of course, refers to the use of Google Apps — email, sharing documents, event organizing, and so forth.

According to Google, over two million businesses (including Erictric) have turned to Google Apps to improve efficiency, and put simply: get things done.

Apparently Google has found that the US advertisements for Google Apps have worked in their favor, because last night, the California-based company announced that they intend to expand the “Gone Google” advertisements across the world to 6 nations. Locations include the United Kingdom, France, Canada, Japan, Australia, and Singapore (source). The following is a video Google has put together for the expanding “Gone Google” campaign:

Soon, we’ll be seeing more and more companies hopping aboard Google Apps, and why shouldn’t they? Google Apps has been the absolute best decision we’ve made at Erictric with regard to work productivity.

The problem seems to be (based on the conversations I’ve had with businesses and business owners) the lack of knowledge that Google even provides these reliable services. But as we all know, advertising changes all of that.

We’ll keep watching this for results.