Erictric

For several days, Inner Four, the developer behind the popular iPhone app Mirror Free (essentially turns your iPhone screen into a mirror) was missing out on about $2,000 daily worth of ad revenue due to a coding error on the application. This information comes from Sam Yam (we don’t make these names up – promise), co-founder of AdWhirl, an iPhone ad network. Users who downloaded the application saw sample ads instead of real ones, and thus, loss of major cash.

The ad network enabler found that there was no revenue from the application, which had been at the top of the charts in the App Store. Finally, when one of the developers downloaded the application, they came across the sample ad test units.

What a burn!

[ source: TechCrunch ]