Erictric

Bit.ly, perhaps one of the more popular URL shortening services out there is taking it a step further to protect you from malicious links (you know, the ones that take you to ridiculous ad-infested pages).

When a malicious link is detected (it is pulling information from Stopbadware.org and antiphishing.org), the user will be taken to a warning page. From this point, you can either close the window, or  report the malicious link back to the sender.

We here at Erictric are also working on our very own URL shortener, but we’ll be focusing on simplicity. We’ll be making an announcement on this in the next few days.

[ source: TechCrunch ]