Google Brand Worth $100 Billion, Up 16% In Value From Last Year

August 6th, 2009 Posted in Miscellaneous by Eric

googleslogoWe all know that Google is slowly taking over the world and Google is everywhere. Hell, I was even caught on a Streetview camera earlier this week. With that kind of presence all over the country, and the world for that matter, your brand is bound to be worth a lot of money.

So how much money are we talking here? Try $100 billion, according to Millward Brown Optimor, a WPP subsidiary. Alongside Google, Microsoft was valuated at $76.2 billion, and Coca-Cola, at $67.6 billion.

Perhaps the most interesting part of the report is the tremendous growth Google has seen this past year. Just last year, Google’s brand was valuated at $86 billion – you do the math (or we can just tell you that’s a 16% spike in one year).

You you’re iterested in reading the Millward Brown Optimor ‘BrandZ Top 100′ report, click here (it’s in PDF format).

[ TechCrunch ]

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