Breaking: Google Launches Its Very Own URL Shortener

Google has just announced on the Official Google Blogspot the launch of its very own URL shortener called Google URL Shortener, which can be found at Goo.gl. Currently, the Google URL shortener is only available for the new updated versions of Google Toolbar and FeedBurner, which were announced this morning.

According to Google, its URL shortener will provide users the following benefits:

• Stability:Google’s scalable, multi-datacenter infrastructure provides great uptime and a reliable service to our users.
• Security: As we do with web search, shortened URLs are automatically checked to detect sites that may be malicious and warn users when the short URL resolves to such sites.
• Speed:At Google we like fast products and we’ve worked hard to ensure this service is quick. We’ll continue to iterate and improve the speed of Google URl Shortener.

Google expects to eventually make the URL shortener available to more people in the future. Try the new Google URL Shortener by downloading the Google Toolbar or by logging into feedburner, and let us know what you think in the comments below.