Erictric

Apple might be redesigning its App Store. According to Apple Insider, “Apple chief executive Tim Cook said Tuesday that Apple is looking for new ways to categorize software in the App Store on the iPhone and iPod touch.”

Cook addressed this during Apple earnings report conference call as a response to a question by analyst, Charles Wolf of Needham & Co. Cook went on to say, “As you know, today we do it by type of app and also have show popular apps and top-selling apps, et cetera. We realize there’s opportunity there for further improvement and are working on that.”

Another issue that was touched by Charles Wolf is the fact that the price of many apps have been lowered to $0.99. Tim Cook said Apple will not interfere with the pricing developers assign to their applications. Wolf, who doesn’t seem to have been too satisfied with Cook’s answer wrote on his analysis of Apple’s earnings report that the low prices have turned the App Store into a ”wasteland of mediocre applications” [Ouch!]. He also wrote the following statement:

“In some respects, the App Store has taken its place alongside YouTube, where poor taste is the defining metric, more ominously, it has led to a deterioration of the entire pricing structure for iPhone applications. The risk is that developers who hope to build quality applications that have a long shelf life may be discouraged from doing so because prospective development costs exceed the revenues they expect to earn on the applications. In short, this race to the bottom has the potential to degrade the overall equality of the applications sold at the App Store.”

We reported about this before,  so it’s no surprise to us that with more than 65,000 applications, Apple was bound to have some issues down the road.

[ AppleInsider ]